Remember your business name is critical because it represents you, your team, your products, your reputation, and your customer service. Arguably, choosing a good business name is one of the most important branding and marketing decisions that you will ever make. Before you name your business or re-name it, be sure that you select a good business name and then consistently deliver quality experiences to your customers.
To help you come up with a good business name, review these examples of good vs. bad business names. Embrace the characteristics of what makes a good business name and avoid what makes a bad business name and you are well on your way to a successful business name.
Good Business Names
Good business names typically grab people’s attention and are memorable. One way to do that is to associate your business with a well-known classic movie. For example, one company, in the fish and chips business, named their company “The CodFather”. This is a good business name because it is understandable what they do and it is super easy to remember because of the association with The GodFather movie. Here are some other examples of good business names that are easy to remember:
- Spex in the City: An Opticians
- Grate Expectations: Sells Fireplaces
- License 2 Fill: A Sandwich Bar
- The Blue Legume: Café and Restaurant
- Pulp Friction: Paper Recycling Services
- The Merchant of Tennis: A Tennis Equipment Store
Here are examples of other good business names because they have positive associations, make sense for the business, are fun to say, are easy to spell and easy to remember. For example, Twitter makes you think of twittering like a bird, which ties in with the company’s logo. Since communications are short on Twitter, the association works. Another example of a good business name is JiffyLube. JiffyLube perfectly describes what the company does for its clients and why clients should choose them. The name implies that it provides oil changes for vehicles AND it says that it does that in a jiffy, which is their differentiation.
Here are some other examples of good business names. See if you can figure out the key characteristic that makes them so good.
- Whole Foods
- Pizza Hut
- Taco Bell
- Cisco (short for San Francisco)
- Fisherman’s Grill
- Forever 21
- Volkswagen (means “people’s car”)
- Arm & Hammer
- Best Buy
- Queen of Sole (women’s shoe boutique)
Bad Business Names
Unlike good business names, bad business often have unintended, inappropriate or confusing meanings, are difficult to pronounce or spell, or use meaningless initials. As a result, bad business names can seriously hurt your business. For example, If a potential client, cannot spell your business name, he or she might give up looking for your company online and go elsewhere. Also, investors may not want to invest in a company with a bad name. Finally, it can be difficult to attract and convert customers, especially if the business name confuses, alienates or offends people.
Here are a few examples of bad business names because they are offensive or inappropriate:
- F*#xing Lovely
- Turd Baby
- Herpes Pizza
- Anal Jewelry Center
- Fat Ho Burgers
- ASS Hair Salon
- You Can Cook Puppies Restaurant
- Prom Discount Liquors Store
- Dyke’s: A Lumber Company
- Deep Sh*t Cattle: A Cattle Ranch
- Hooker’s Funeral Home
- Anal Tech
- Barf Bed & Breakfast
- Hand Job Nails & Spa
Here are some examples of bad business names because they are confusing, have a negative association or unmemorable.
- Boring Business Systems
- OK Service: A Car Service
- Kids Exchange
- STD Contractors
- Bad Habit Motorsport
- Camel Towing Services
- Threeway Express
- NXP Semiconductors
- Administaff (confusing because they don’t provide admin services)
You should be aware that your business name will suffer as soon as it infringes on inappropriate. And, your business name should NEVER cross any moral, religious, or political grounds.
Good vs. Bad Business Names
As you can see from these examples of good vs. bad business names, bad business names are confusing and alienate customers. Good business names grab customers attention, make sense and are memorable. Be sure to use these positive characteristics when you re-name or name your business.
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