Create the Right Social Media Strategy for Your Business
Using social media platforms has recently become an increasingly important way to acquire customers for most businesses.
This is especially true if you have a small business and a very small marketing budget. Previously, startup businesses used to rely on the success of word of mouth about their ideas reach their audience people. Now, social media has made it possible for the same businesses to reach the majority of their market much more quickly.
As researched by Rocketpost.com, at least 40 percent of people today socialize more via social media sites than they do in face-to-face personal interaction. For example, an average Twitter user spends 170 minutes each month on Twitter, while Facebook is responsible for a leading 15.8% of the total time being spent online. With such statistics in play, it’s easy to see that social media needs to be a cornerstone of your company’s go-to-market plan.
But first, you need to create the right social media strategy so you can achieve the results your business needs.
Here are a few suggestions for creating your social media strategy:
Start with your business goals and target audience
What are your business goals? Once you have answered this, now determine how social media will be able to help you achieve them. Think of your target audience and what kind of company you want your customers to see you as online? Does your company want to take a more professional and conservative approach or can it be flexible enough to cater to a more easygoing and relaxed customer experience? Whatever it is, first you will need to sum up a detailed social media strategy that is in line with your company’s culture and that speaks to customers. To create an effective relationship and business brand you will need to be clear on who your ideal target customers are, what social media platforms they are on, what do they need that you can provide in terms of information and value, and what tone/personality you want your key spokesperson and company to adopt so that it resonates with your customers. Map this out and be sure to be consistent in your style of communication. You need to be consistent to gain the following you want with social media.
Determine your primary social media goals
What are your social media goals? Your social media goals can require anything from focusing on just one or incorporating a combination of two. Social media goals come in different forms: brand awareness, content distribution, lead generation, customer acquisition etc.
Choose the right social networks for your business
After you have determined your business goals and social media goals, you are now ready to choose the right social networks that will help grow your business. Of course, the most popular social platforms are: Facebook, Twitter, LinkedIn, YouTube, Instagram, and Google. To figure out which platform is right for your business, check out the latest demographic statistics for social networking sites conducted by the Pew Research Center: http://pewrsr.ch/2jxo0NH
Based on the Pew Research social media demographic data, if you want to reach college-educated clients, your best bet is LinkedIn. If you want to reach 18 to 29 year-olds, then you should select Instagram as your primary social media platform. If you want to reach females with some college education and are between the ages of 30 and 49, then Facebook is likely your best choice. Based on my personal experience, I would recommend that businesses who are just starting a social media strategy only pick one or two social media networks where their target clients are. For example, if you are targeting 30-60 year-old men with professional jobs, you could choose LinkedIn and YouTube to launch your social media strategy.
Once you have selected your social media platforms, follow these general business tips to establish your social media presence.
- Build an online community of brand ambassadors and give your social media audience a face behind the products and services you are offering
- Listen to your community. The focus of your business should be listening to your customers and gaining valuable feedback from them. Their reviews and advice could be used to further upgrade your products or services into final or better versions.
- Try new things. Experiment a little! How else are you going to get crazy epiphanies such as adding emojis or GIF stickers in reply to messages on Twitter or Facebook?
Unlock the power of social media and use it to help build your business brand and market share like never before. Follow the examples of success stories such as Distractify and Airbnb, and gain the most for your business with a well-crafted and well-executed social media strategy.
InspiredWork offers a list of proven products for startups and entrepreneurs: